Facebook's advertising platform is one of the most powerful tools for reaching targeted audiences. However, not all accounts are created equal when it comes to ad performance. Aged Facebook accounts consistently outperform fresh ones, and here's why.
The Trust Factor
Facebook's algorithm assigns a "trust score" to every account. This score is influenced by:
- Account age and activity history
- Consistency of usage patterns
- Quality of connections and interactions
- Ad account history (if applicable)
Benefits of Aged Accounts for Advertising
Higher Ad Approval Rates
Aged accounts have a history of compliant behavior, making Facebook's review system more likely to approve ads quickly.
Better CPM Rates
Accounts with higher trust scores often receive better CPM (Cost Per Mille) rates, meaning your advertising budget goes further.
Reduced Risk of Bans
New accounts are more likely to be flagged for review or banned when running ads. Aged accounts have proven their legitimacy over time.
What Makes an Account "Aged"?
At pvapanel.com, we categorize our Facebook accounts by age:
- 1-6 Months: Good for basic advertising
- 7-11 Months: Better trust score, ideal for most campaigns
- 1-2 Years: High trust, excellent for aggressive scaling
- 3-5 Years: Premium accounts with maximum trust
Best Practices
- Gradually increase ad spend on new accounts
- Maintain consistent activity between ads
- Use quality payment methods
- Follow Facebook's advertising policies strictly
Conclusion
Investing in aged Facebook accounts is a smart move for any serious advertiser. The improved trust scores translate directly to better ad performance and lower costs.
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